Logo Design for Homa Saadat Iranian Export & Import
Project overview
We designed a distinctive mark for Homa Saadat Iranian, an export and import company. The brief focused on the logo itself: bringing the company name together with an independent, memorable symbol that could introduce the business at a glance.
The challenge
“Homa Saadat Iranian” is a long name with a strong cultural reference. The design needed to acknowledge that meaning while remaining clear and cohesive enough for the mark to be recognized across different uses.
Visual direction
The Homa bird sits at the heart of the symbol. Its open wings form a balanced composition around an architectural arch, while two flowing lines below bring the mark to a calm, grounded finish. Instead of relying on literal, familiar trade symbols, the forms work together to suggest movement, connection and poise.
Gold against a dark ground gives the mark clear contrast and brings attention to its silhouette. In the presented lockup, the Persian company name sits above the emblem, leaving the Homa form as the visual center.
Design and execution
The elements follow a central axis: the company name, Homa bird, inner arch and two lower lines. This arrangement guides the eye from the wordmark to the symbol and then down to its base. The relationship between name and emblem is balanced so each remains distinct.
Deliverables
- A custom logo for Homa Saadat Iranian
- A Persian wordmark paired with a Homa bird and architectural arch
- A gold-on-dark presentation of the logo
Outcome
The final mark connects the company name with a symbolic image: a bird with open wings, an architectural form at its center and flowing lines below. Together, these elements give Homa Saadat Iranian Export & Import a distinctive visual signature.
Mockup presentation
Homa Saadat Iranian logo mockup
